It is already the second month UK ISPs have been practicing their warning systems within the anticipated piracy alerts campaign. This is a result of the joint effort made by the key copyright owners from media industries, the Government and the leading local Internet providers themselves: the latter ones are now sending warning notifications to potential copyright offenders, whose traffic looks involved in pirating actions.
Not surprisingly, such an innovative approach to combat illegal streaming and mass copyrights’ violations confuses many people, who actually are not aware of the possible implications the campaign may bring. Some users switch to new Internet providers, others simply use VPNs. Indeed, why change habits if you can just hide your IP-address? A similar increase in the number of VPN users took place in the US when the Copyright Alert Program was launched in 2013 after three years in development.